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Steven
Reynolds

I’m a Product Owner who does design and UX. For most of my career I’ve been all three in one seat: writing the spec, shaping the user experience, and knowing what it needs to look like before a wireframe exists.

The gap between UX, design, and product is where good work gets lost. I close it.

Most product teams split the work: a UX person here, a designer there, a PO on the other side. I’ve spent my entire career being all of it. Requirements that already carry the UX thinking. Handoffs that don’t lose the intent. Products that don’t need a separate design or UX critique because the person shaping them already knows what good looks like. People have told me directly: that’s why it worked.

My career started in design agencies: bespoke websites, brand systems, high craft. I moved into front-end development, then took ownership of a product, built it into a commercial offering, and grew into PM and PO from there. Design stayed with me the whole way.

For the last decade I’ve owned products in B2B SaaS: marketing tools, drag-and-drop builders, CRM-integrated platforms. Most of that time I’ve been the only UX and design voice in the room. I’ve also managed offshore engineering teams across a six-hour timezone gap, turning slow output into reliable delivery.

The domain has been real-estate. The skills transfer.

Seventeen years across design, product, and everything in between.

  1. 2023 - Present

    Product Owner at MRI Software

    Inherited two products and an offshore team that had lost momentum. Turned delivery around 25% year-on-year, built the knowledge base from scratch, and have held the design and UX seat throughout.

    B2B SaaSReal estateOffshore teamsAI prototypingEnterprise
    Brisbane · Remote
  2. 2018 - 2023

    Product Manager at Website Blue

    Led a complete platform rebuild end-to-end. Design quality became a sales differentiator and landed several enterprise clients on the back of the launch.

    Product strategyv2.0 rebuildEnterprise salesTeam growth
    Brisbane
  3. 2015 - 2018

    Lead Web Designer at Website Blue

    Became the de facto UX designer and built a CRM-integrated asset generator from the ground up. +15% user adoption in six months, +20% CSAT. The origin of everything that followed.

    UI/UXFront-endCRM integrationProduct 0→1
    Brisbane
  4. 2009 - 2014

    Senior Designer at Zyber

    Five years inside a design agency doing bespoke work, never templated. That standard has shaped every product decision since.

    BrandWeb designBespokeMentorship
    Auckland · NZ

Three disciplines. One seat.

01

Product

  • Product ownership & roadmap
  • Discovery & requirements
  • Backlog refinement
  • Sprint planning
  • Stakeholder management
  • Analytics-led prioritisation
  • Knowledge-base authoring
02

Design

  • UI/UX for B2B SaaS
  • Design systems & components
  • Prototyping in Figma & Make
  • Drag-and-drop builders
  • Visual & brand design
03

Delivery

  • Offshore team coordination
  • User-story & spec writing
  • QA partnership
  • HTML, CSS, light JS
  • Technical-debt assessment
  • Agile · Scrum (lightly held)

Day-to-day tooling

  • FigmaDesign · prototypes · handoff
  • Figma MakeAI-assisted mockups · rapid prototyping
  • CursorAI-assisted development · working prototypes
  • Claude CodeSpec drafting · AI prototypes · automation
  • VS CodeFront-end work · reviewing code
  • NotionDocs · planning · knowledge base
  • HTML / CSSReads, writes, ships when needed
© Steven Reynolds - Made in Brisbane. v.04